Highlights

View on Gartners Hype Cycle for Digital Marketing & Advertising, 2016

Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]

Marketplace: Live or die with Amazon

Amazon is the leading marketplace. Driven not only by price, more by a broad variety of services which makes it easy to use and find quickly what’s needed. Also getting products delivered is very quick. So does an E-Commerce player needs to sell his products trough Amazon? First let’s have a look into how to […]

Performance Marketing? What the hell is this?

Are you still confused if you listen to different people who all knows what “Performance Marketing” is and all talk about different things? Do you think then this is just another buzzword if you hear words like RTB, RTA, Performance Advertising, Programmatic Buying, etc.? Performance Marketing is nothing new, but it changed with the amount of […]

Start a Successful Social Media Strategy

Social is important. It is not just a channel…. you need to live it!
Don’t start Social without a strategy, clear goals and without time to focus on it. Keep an eye on it, have time and don’t let it run later by it’s own.
There are 3 steps… preparation, execution and optimization. This is always the same, doesn’t matter if it is for B2B or B2C.

Do NOT follow this link or you will be banned from the site!