Why is Social part of your Digital Transformation strategy? Why is Social so important? Social is the puls of your customer and much more….
There is a huge change within marketing communication right now. Let’s draw a bow from a CRM, over a content and a communication strategy to a life strategy!
YES! We have new buzzwords to talk about. While Native Advertising isn’t that new, just newly hyped, Goodvertising is a relative new buzzword.
I’m sure you have heard of it, but do you know what it is?
Turn around… What do you see? Turn back and look forward. Are you open minded and really want to change things? Changing things for you and also things within your market?
Digital is always changing. If you do things like two or more years before and you are happy with the results ok, but there is such a huge potential within digital and the digital transformation / IoT. It requires change in all areas of operating. Digital Transformation is change in every pore of you, and your business. It’s about…
Communication and interaction with clients, user, prospects, etc. is changing. Here are five important things brands and marketers should think about.
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.
The result of the change of interacting and communication with clients, prospects and / or user is a total different profile of a marketer in future. How communication could look like in 2025 you can see here. The marketer will be the trusted advisor who will not post advertising any more. He will post on […]
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
There is no single one best solution doing digital. My direction is performance driven. Performance can be so much. We are talking about advertising, branding, e-commerce, etc. At the end of the day it’s all about communication at the right time with the right message.
For a digital marketer conversion numbers are key. That’s how it is learned to control and steer business for many years. Do you think conversion numbers should be your focus in future? There are so many conversion numbers like: number of users average time a user spends on your website average order value etc. If […]