“There are decades where nothing happens and there are weeks where decades happen.” Wladimir Iljitsch Lenin. We live in a very special time these days where we can’t do business as usual, so how to disrupt and adopt to the situation in this hero time?
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
Artificial Intelligence (AI) is a big hype and everyone is talking about AI as naming everything as AI. But is this right?
Marketers debate how brands can make the crucial adaptations required by the current pandemic, and ensure positive change is maintained afterwards.
We are talking about experiences while thinking about the positive one… while Codid-19 set us back into fear which is a bad experience.
CX and Brand are very similar. It is like the half full and half empty glass, just with a different view and focus.
A very good article about the about the value equation… If you are in CX, a must read as I think.
Ryanair has long been criticized for its poor service and is commonly regarded as “Bad CX.” But there’s a new thinking suggests the opposite: Ryanair is in fact…
Customer Journey Mapping is complex and should be helpful for you to understand the journey and how to help the customer. But first of all it helps you. While you waste time on creating the journey, the customer is walking.
We all know what CRM stands for… Customer Relationship Management. These days Customer experience is more and more important and there are several namings out for the new systems.
A short but clear video which shows a key problem organization have. They measure performance but not trust of their employees.