Decentralized Customer Experience with unforeseen value across industries
Start with the customer and work backwards…. but how to start with the customer? What sounds easy in the first second can be difficult in the second… but why?
Up and comer Sven Esser delves into not only how the ‘Supply Chain’ impacts the customer experience but what kind of new model the supply chain needs to adopt to not only fix the contemporary problems.
Mike Boysen details his realistic approach to customer experience, addressing the CRM industry on the “why” and the “how.”
Some companies are great for customers – not only do they care but they change
A CX vision should be authentic, inspiring and mobilizing, breaking down a brand promise into ownable attributes and a picture of what could be.
Data-driven customer experience puts the customer first, delivering exactly what they need at just the right time.
Transformation requires the right vision on top, but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later on.
A great view on a hype topic by Nicole France… Do we really need to know everything about customers?
There is light which guides us on the right way. While we are in our day-to-day business there is something going on in the background. The role and acting between a company and the customer is changing… through every business and all industries.