Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CM…
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
Author Jacob Morgan analysed 250 organisations to examine trends in employee experience
A common misunderstanding of an important idea.
Read this Forrester study to get recommendations on meeting marketing and customer experience goals using modern technologies.
Now in its 5th year, the “State of Digital Transformation” report documents the evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, this research aims to demonstrate the shifts and trends that are shaping modern digital transformation.
The digital transformationguide. in-depth introduction, resources and vertical functional examples and lessons.