Transformation is more than translation – How companies need to transform in times of CX
The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Is Your Organization Customer Centric?
As organizations strive to become customer-centric, Gartner identified 10 common habits of organizations exercising customer centricity.
Drive Marketing and CX Convergence With Modern Technology Solutions
Read this Forrester study to get recommendations on meeting marketing and customer experience goals using modern technologies.
The Interaction Change driven through digital #CX
The digitization is pushing us into the direction where we need to re-think traditional ways of communication and interaction. We interact with user / consumer through marketing communication, products and services, through support and my other channels. “Data is the new oil” is a slogan everyone has read. The user / consumer get’s a huge […]
What it takes to build a customer-obsessed culture
If you’re just going to sit in your functional silo and do more of what you’ve always done, then you’re not going to go far as a customer experience leader.
P.F. Chang’s CMO: “Who Cares About the Marketing Department?”
Dwayne Chambers, CMO of P.F. Chang’s, spoke about working in a kitchen, listening to social media and why diners don’t care about marketing.
Customer Experience & Customer Centric
Many buzzwords going around, two of them are Customer Experience and Customer Centric which had been on top of any digital marketing conference in 2016. There are many ideas and approaches I have listened. All of them are interesting and sometimes impressive. Two things I missed all the time: 1) Having the right vision Most […]
