Marketing & Transformation - What is changing in marketing & what means digital transformation?

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Skipping channel thinking and build up a cross-channel approach to interact holistic with the customer.

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Change requires mindset, lateral thinking and the true willingness to do more than just placing a shell.

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Latest Highlights
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Do we need Artificial Intelligence?

Artificial intelligence (AI) is at the top of each hype cycle.... but what is AI and do we really need it?

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Why Digitalization is not Digital Transformation

Digitalization and Digital Transformation, two topics often uses as a synonymous, but different. While this topics are also mixed with in articles it is important to clearify the differences.

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The CX ecosystem of the next decade

Brand & Customer Centric - A discrepancy? Are Sales & Marketing still contemporary? What about Corporate Leadership & HR

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