Marketing & Transformation – What is changing in marketing & what means digital transformation?

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Skipping channel thinking and build up a cross-channel approach to interact holistic with the customer.

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Change requires mindset, lateral thinking and the true willingness to do more than just placing a shell.

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Latest Highlights
“There are decades where nothing happens and there are weeks where decades happen.” Wladimir Iljitsch Lenin. We live in a very special time these days where we can’t do business as usual, so how to disrupt and adopt to the situation in this hero time?
Do you know this rule? Today I talked about an pioneer in CX, Amazon. It looks like they care less about this and have maybe more a 70/30 or 80/20 rule in place. Which rule do we have in place? 30/70?

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