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Digital

Marketing & Transformation - What is changing in marketing and what means digital transformation?

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communication

Communication

Read more whats going on, whats new, what are the trends and which rumors are going around.

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change

Change

Change requires mindset lateral thinking and the willingness to do more than just placing a shell.

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Trends, News & More

Business is changing fast and full of buzzwords. What's relvant and important to pay attention to?

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"Sven is a proven leader in digital transformation with the ability to bring customer-centric solution to the table and work through the process from ideation to implementation. He knows how to 'think globally and act locally.' " Aaron Goldman, CMO Kenshoo
Latest Highlights

Platform Economic, the Core of the Digital Revolution

We all know platforms like Amazon, Google, AirBnB or Facebook. What is making them successful and what can we learn from them?

Orchestrating the whole

We have an orchestra with great musicians. We have different channels / areas like strings and wind musicians. What we need are more maestros with a holistic understanding, a detailed...

The Marketing Master Plan

Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?

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