Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information…
Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers.
Yesterday I have had a great discussion which ended with the sentence “why a customer needs to empathize into the brand”. This is the same like if the glass is half full or half empty. Very similar but a huge difference.
Great talk by Brent Leary with Anand Thaker about the changing marketing strategy in times of Covid-19 and Customer Experience.
Still wondering that people still think that the channel is important. CX isn’t a new topic, meanwhile it should be clear that the channel thinking approach is wrong.
Many readers will be very familiar with Abraham Maslow’s Hierarchy of Needs – something
Companies define the customer journey as “journey maps”, other rename campaign solutions to journey solutions. In truth the customer defines the journey which means that it is the “customer managed journey” and not the “managed customer journey”.
Are channels, as we use the wording today, nonsense? Yes and no. If we think as a customer…
It is not the time for marketing as usual, it is time for communication!
A few of us “marketing nerds” were recently engaged in a fascinating discussion on LinkedIn. It all started when one of our number was struggling to convince a client of the merits of investing in customer experience.
