Start with the customer and work backwards…. but how to start with the customer? What sounds easy in the first second can be difficult in the second… but why?
Transformation requires the right vision on top, but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later on.
A great view on a hype topic by Nicole France… Do we really need to know everything about customers?
With a holistic mindset we develop a vision. The mystery is, how to bring this vision on the road in a way that we achieved what we want.
Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated.
Do you know how growth marketing of the 20s looks like? It’s much more than what it was before. It’s a different approach which requires a different thinking…
I’m often asked how I’m able to drive change at a company like Oracle, which was one of the largest and most innovative technology companies in the world long before my arrival. After all, many a chief marketing officer has been hired with the mandate to lead digital transformation, digital marketing…
Empathy in business shouldn’t be a situational response that companies trot out during crises. Instead, it should be core, foundational business value.
Jeff Bezos announced to step back from Amazon later this year. Read this great article on mycostomer.com how he transformed customer experience. We all know Amazon is leading within CX.
“My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something…”