Marketing Transformation, the all-in-one approach
Do you know how growth marketing of the 20s looks like? It’s much more than what it was before. It’s a different approach which requires a different thinking…
How to build empathy in business
Empathy in business shouldn’t be a situational response that companies trot out during crises. Instead, it should be core, foundational business value.
May I Have Your Attention, No, May I Have Your Intention Please? – Brian Solis
“My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something…”
Just sit and wait while thinking about… (updated)
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
How brands should lead through change, during and after coronavirus
Marketers debate how brands can make the crucial adaptations required by the current pandemic, and ensure positive change is maintained afterwards.
A quick view on Brand vs. Customer (Experience)
CX and Brand are very similar. It is like the half full and half empty glass, just with a different view and focus.
MAKE A DIFFERENCE… between CRM & CXM
We all know what CRM stands for… Customer Relationship Management. These days Customer experience is more and more important and there are several namings out for the new systems.
The Content Experience Also Shapes the Customer Experience, Design Accordingly – Brian Solis
Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information…
Ensuring Alignment of Your Brand and Your Customers’ Experience
Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers.
Does the customer needs to empathize into the brand or vice versa?
Yesterday I have had a great discussion which ended with the sentence “why a customer needs to empathize into the brand”. This is the same like if the glass is half full or half empty. Very similar but a huge difference.
