Just sit and wait while thinking about… (updated)
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
The six traps that mean customer journey mapping could be a mistake
Journey mapping has been the hottest topic in customer experience for the last couple of years. But all this attention has come at a cost – it has increasi
Don’t trust words. Trust actions.
“To deliver meaningful customer experiences, you need to understand what they’re doing right now, not what they did weeks or months ago. Data is much more effective when it’s being applied quickly because real-time data is the engine behind real-world personalisation.” Brian Solis
No, this is not… This is you and your business growing
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
How brands should lead through change, during and after coronavirus
Marketers debate how brands can make the crucial adaptations required by the current pandemic, and ensure positive change is maintained afterwards.
A quick view on Brand vs. Customer (Experience)
CX and Brand are very similar. It is like the half full and half empty glass, just with a different view and focus.
MAKE A DIFFERENCE… between CRM & CXM
We all know what CRM stands for… Customer Relationship Management. These days Customer experience is more and more important and there are several namings out for the new systems.
The Content Experience Also Shapes the Customer Experience, Design Accordingly – Brian Solis
Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information…
Ensuring Alignment of Your Brand and Your Customers’ Experience
Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers.
Does the customer needs to empathize into the brand or vice versa?
Yesterday I have had a great discussion which ended with the sentence “why a customer needs to empathize into the brand”. This is the same like if the glass is half full or half empty. Very similar but a huge difference.
