We all know the Gartner Hypecycle. Everything starts with the technology trigger, goes through an hype and come to productivity… shortly spoken. But is this everything?
As organizations strive to become customer-centric, Gartner identified 10 common habits of organizations exercising customer centricity.
Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
#CX (Customer Experience) is in everyonce mouth. Gartner analyzed in his Magic Quadrant the CRM and CX implementation provider. First of all it requires the right business understanding, the change from the corporate view to the customer view.
Just found this great review overview by Gartner for Multichannel Campaign Management (MCCM) software. You can select vendors and compare the reviews in detail.
Customer Centric is one of the key buzzwords these days…. but what’s behind? It’s a cultural change and much more then just CRM (Customer Relationship Management), or better it’s an active CRM approach which is not only reflecting the past. We need to transform our self from CRM over CEM up to CIM.
Enterprises should explain the business potential of blockchain, artificial intelligence (AI) and augmented reality (AR).
It is that time of year again when Gartner migrates those little dots around to guide companies that are in the process of evaluating a Web Content Management solution for their business, by providing an in-depth analysis of leading vendors. This article will not only discuss who’s in, who’s out, and who jumped from one category to another over the past year but it will also include exclusive comments from the leading vendors’ execs on their inclusion as well as the cautions that the Gartner analysts
Amazing what happened in the new “Garner Magic Quadrant for Digital Marketing Hub”. To see Adobe, Salesforce and Oracle as the leader was clear. The only one who is following them is Marketo and others like Experian, Marin and Teradata (now Mapp Digital) dropped of!
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]