Tag: Gartner

Update: Is CEM the better CRM? …and is this the end of the evolution?

Customer Centric is one of the key buzzwords these days…. but what’s behind? It’s a cultural change and much more then just CRM (Customer Relationship Management), or better it’s an active CRM approach which is not only reflecting the past. We need to transform our self from CRM over CEM up to CIM.

Gartner Magic Quadrant for WCM 2017 … Who’s In Who’s Out?

It is that time of year again when Gartner migrates those little dots around to guide companies that are in the process of evaluating a Web Content Management solution for their business, by providing an in-depth analysis of leading vendors. This article will not only discuss who’s in, who’s out, and who jumped from one category to another over the past year but it will also include exclusive comments from the leading vendors’ execs on their inclusion as well as the cautions that the Gartner analysts

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