It’s all about the brand at the end of the day. We see very strong brand guidelines within companies, but they crumble. Do they crumble because of the customer?
First of all it’s the mindset! We still build Customer Experience around the Brand and not vice versa. We can’t let go what we have learned for decades.
Judith Aquino’s work in customer experience is extensive and her connections in the space are deep. Shortly after the release of X: The Experience When Business Meets Design, Brian Solis caught up with Judith to talk about the rise of experience innovation. She published ou…
Different camps are talking on different things and on different levels. Customer Experience is the buzzword these days… In reality we need all camps and can’t let some drop out.
The next generation of winning shopper experiences starts with personalization and predictive engagement. Read more to learn how your business can fuel its digital transformation.
We are talking about CX, UX, BX and much more. Some say UX is part of CX and others vice versa. But why? What is the truth? What about BX or EX?
Businesses are doubling down on customer experience and rightfully so. The customer has never been more connected, informed and empowered. Any brand hoping to survive and thrive in an era of digital Darwinism has no choice but to #adaptordie. But customer experience in of itself is not enough. Brands must understand what it means to compete at a time when people are not only changing, their priorities around values, aspirations and loyalty are also shifting. Humanity is now the killer…
Communication and interaction with clients, user, prospects, etc. is changing. Here are five important things brands and marketers should think about.