Transformation requires the right vision on top, but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later on.
A great view on a hype topic by Nicole France… Do we really need to know everything about customers?
With a holistic mindset we develop a vision. The mystery is, how to bring this vision on the road in a way that we achieved what we want.
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated.
I’m often asked how I’m able to drive change at a company like Oracle, which was one of the largest and most innovative technology companies in the world long before my arrival. After all, many a chief marketing officer has been hired with the mandate to lead digital transformation, digital marketing…
Jeff Bezos announced to step back from Amazon later this year. Read this great article on mycostomer.com how he transformed customer experience. We all know Amazon is leading within CX.
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
Journey mapping has been the hottest topic in customer experience for the last couple of years. But all this attention has come at a cost – it has increasi
“To deliver meaningful customer experiences, you need to understand what they’re doing right now, not what they did weeks or months ago. Data is much more effective when it’s being applied quickly because real-time data is the engine behind real-world personalisation.” Brian Solis
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
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Leading by Vision – Success Stories