Transformation requires the right vision on top, but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later on.
We really need something to measure CX. The point we have at the moment is, that we have (more or less) just things like NPS to measure CX and asking questions can’t really be the direction.
My favorite CRM Playaz episode with Buffalo Bob Stutz with the analysts Brent Leary and Paul Greenberg
The biggest companies are focussing on data. Data are often more important than the traditional business. A reason to look into the topic a bit deeper.
2021 is the year that new ways of interacting with new business models — and transformed cultures — are all vying for a place at the table. What are the themes? What kinds of frameworks, methodologies, use cases, rules of engagement, technological advances will be necessary? Paul Greenberg consult…
A web analytics system is the base for many things. Many of us rely on Google Analytics. Now Cloudflare offers a similar product with one big advantage…
#1-ranked tech industry analyst Patrick Moorhead weighs in on Oracle’s CX event and its competitive implications.
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
“To deliver meaningful customer experiences, you need to understand what they’re doing right now, not what they did weeks or months ago. Data is much more effective when it’s being applied quickly because real-time data is the engine behind real-world personalisation.” Brian Solis
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?