Learn how to set outcome-oriented Product Goals by combining Objectives and Key Results (OKRs) with Agile Product Management Practices.
I had been writing these summaries in 3rd person — “Alan and Brent…” — and I realized what I enjoy most about these conversations is they are personal. So no more of that. I really loved this…
MarTech Insider Anand Thaker: Marketing Not Aimed at Building Real Relationships with Customers? Cut It.
Great talk by Brent Leary with Anand Thaker about the changing marketing strategy in times of Covid-19 and Customer Experience.
Artificial intelligence (AI) is at the top of each hype cycle…. but what is AI and do we really need it?
Reopening will be a journey. Here’s your guide.
4 years ago I started this blog as a first experiment in writing. Meanwhile the blog, the entire site is grown. I started with Digital Marketing & Digital Transformation as the both hottest topics on my table. I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core […]
Takeaways from the Platform Economy Summit 2019 – Platform Value Now in Frankfurt
Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.
What are operational silos, why do they occur and how can they harm customer experiences?
Read this Forrester study to get recommendations on meeting marketing and customer experience goals using modern technologies.