Cloudflare is attacking Google Analytics

 Can we expect a shift in Web Analytics?

Nothing about Marketing, Change, CX or similar topics today… but something everyone needs. A web analytics system is the base for many things. Many of us rely on Google Analytics. Now Cloudflare offers a similar product with one big advantage… “We’ve never been interested in tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business.”

It is a big advantage that Cloudflare – at the moment – isn’t selling advertising or having any other interest in the analytics data of their customer. However, the question is why they offer this service now for free for everyone!?

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Customer Experience & Digital Transformation