Brand & Customer Centric – A discrepancy? Are Sales & Marketing still contemporary? What about Corporate Leadership & HR
We are dealing with(in) strange times. Everyone is talking about the new normal… but what does this mean? It is not just how we work and the #NewWork hype. Already last year (or maybe longer) many of us have had the feeling that things are changing.
“Marketing has been an accelerant. It shows the alignment.” Meredith Verdone, CMO Bank of America
Let’s be different… >>>Trashing sales & marketing departments >>> Change from B2B & B2C to E2B >>> Read more…
What we need is to place our marketing doing (and systems) in the right context. First of all we need to bring our small boat from a lake to the see and then we can start changing the boat to a big ship… step by step.
The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….
Everyone is talking about Digital Transformation. See my statements which gives the framework of what’s behind.
Read this Forrester study to get recommendations on meeting marketing and customer experience goals using modern technologies.
Trust is the key element to build an experience which must be premium, connected and personalized… and it is based on logic, authenticity and empathy. We interact with our customers through marketing, client services, products & services and more. What do you think is the most important common ground you should focus on? Is it the common message, the strategy, the right placement (time, place person) or… ?