Do you know how growth marketing of the 20s looks like? It’s much more than what it was before. It’s a different approach which requires a different thinking…
I’m often asked how I’m able to drive change at a company like Oracle, which was one of the largest and most innovative technology companies in the world long before my arrival. After all, many a chief marketing officer has been hired with the mandate to lead digital transformation, digital marketing…
It’s not a secret… the digital maturity of companies is often at the beginning and the speed of digitalization is low. How does it look like with the CX maturity?
We have an orchestra with great musicians. We have different channels / areas like strings and wind musicians. What we need are more maestros with a holistic understanding, a detailed acting and a vision to bring things together in an innovative way.
“Marketing has been an accelerant. It shows the alignment.” Meredith Verdone, CMO Bank of America
Do you see the X within transformation? Often we talk about digital transformation… which is not about digital, it’s about transformation. This transformation means not just using digital tools & channels, it means changing the entire business… and this in direction to the customer and his experiences with our products / services.
Very often I see people talking about all the buzzwords and then they start doing something “new”. In real they don’t dare to change something fundamental.
The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Transformation is difficult for ourself and to do in established environments. Have you ever tried to transform yourself? Have you ever tried to transform business processes, structures, thinking, etc.?
From the how to the why with an insight in the future of Customer Experience Management in the Sneaks at the #AdobeSummit. The journey restarts now and first of all we need to change our mindset to get into this future.