Rock’n Roll is everywhere – Let’s dance!
Rock’n Roll is everywhere. Do we dance or do we just watch? Do we lead the dance or do we just let other lead us? Are we able to lead the dance?
Marketing Transformation, the all-in-one approach
Do you know how growth marketing of the 20s looks like? It’s much more than what it was before. It’s a different approach which requires a different thinking…
How to Not Become Roadkill on the Road to Transformation
I’m often asked how I’m able to drive change at a company like Oracle, which was one of the largest and most innovative technology companies in the world long before my arrival. After all, many a chief marketing officer has been hired with the mandate to lead digital transformation, digital marketing…
The Maturity of Transformation
It’s not a secret… the digital maturity of companies is often at the beginning and the speed of digitalization is low. How does it look like with the CX maturity?
Orchestrating the whole
We have an orchestra with great musicians. We have different channels / areas like strings and wind musicians. What we need are more maestros with a holistic understanding, a detailed acting and a vision to bring things together in an innovative way.
How Marketing Helps Drive Business Transformation at Bank of America
“Marketing has been an accelerant. It shows the alignment.” Meredith Verdone, CMO Bank of America
The X Principle within Transformation
Do you see the X within transformation? Often we talk about digital transformation… which is not about digital, it’s about transformation. This transformation means not just using digital tools & channels, it means changing the entire business… and this in direction to the customer and his experiences with our products / services.
Do you know why your #Transformation is no #Transformation?
Very often I see people talking about all the buzzwords and then they start doing something “new”. In real they don’t dare to change something fundamental.
Transformation is more than translation – How companies need to transform in times of CX
The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Agility in Times of Transformation
Transformation is difficult for ourself and to do in established environments. Have you ever tried to transform yourself? Have you ever tried to transform business processes, structures, thinking, etc.?
