Data-driven customer experience puts the customer first, delivering exactly what they need at just the right time.
A great view on a hype topic by Nicole France… Do we really need to know everything about customers?
There is light which guides us on the right way. While we are in our day-to-day business there is something going on in the background. The role and acting between a company and the customer is changing… through every business and all industries.
New projects and a new position within a global SaaS company. CX is the key to everything. Let”s see the future today.
We really need something to measure CX. The point we have at the moment is, that we have (more or less) just things like NPS to measure CX and asking questions can’t really be the direction.
The future of commerce isn’t any longer commerce. Commerce is a means for the purpose. The future of commerce is a solution business which solves much more than just interests in goods and services.
My favorite CRM Playaz episode with Buffalo Bob Stutz with the analysts Brent Leary and Paul Greenberg
I’m often asked how I’m able to drive change at a company like Oracle, which was one of the largest and most innovative technology companies in the world long before my arrival. After all, many a chief marketing officer has been hired with the mandate to lead digital transformation, digital marketing…
Empathy in business shouldn’t be a situational response that companies trot out during crises. Instead, it should be core, foundational business value.
3 questions to reflect. Things I personally think about each day at the moment. I try to find answers and others with a common mindset.