Start with the customer and work backwards…. but how to start with the customer? What sounds easy in the first second can be difficult in the second… but why?
Up and comer Sven Esser delves into not only how the ‘Supply Chain’ impacts the customer experience but what kind of new model the supply chain needs to adopt to not only fix the contemporary problems.
Mike Boysen details his realistic approach to customer experience, addressing the CRM industry on the “why” and the “how.”
Data-driven customer experience puts the customer first, delivering exactly what they need at just the right time.
A great view on a hype topic by Nicole France… Do we really need to know everything about customers?
There is light which guides us on the right way. While we are in our day-to-day business there is something going on in the background. The role and acting between a company and the customer is changing… through every business and all industries.
New projects and a new position within a global SaaS company. CX is the key to everything. Let”s see the future today.
We really need something to measure CX. The point we have at the moment is, that we have (more or less) just things like NPS to measure CX and asking questions can’t really be the direction.
The future of commerce isn’t any longer commerce. Commerce is a means for the purpose. The future of commerce is a solution business which solves much more than just interests in goods and services.
My favorite CRM Playaz episode with Buffalo Bob Stutz with the analysts Brent Leary and Paul Greenberg