The misuse of content
While living in times of talking about customer experience, publishing houses still think in reach and selling their content through paywalls ord other models, but is this cleverly?
Altimeter’s Top Digital Trends for 2019 – Brian Solis
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….
What’s behind “Digital Transformation”
Everyone is talking about Digital Transformation. See my statements which gives the framework of what’s behind.
Breaking through with meaningful content marketing in the age of storytelling – Marketing Land
A conversation on the state of story-driven content with analyst and author Brian Solis.
The friction between the customer and the brand
Is it a fight between a brand and the customer? Both have historically different interest and they still exist. Which view do you have? Is it possible to bring both interests together or is the customer so dominant these days that the brand needs to step backward?
What it takes to build a customer-obsessed culture
If you’re just going to sit in your functional silo and do more of what you’ve always done, then you’re not going to go far as a customer experience leader.
How adidas Put Culture at the Core of Their Content Marketing Strategy
It’s not about what you sell. Customers want to know what you stand for. Here’s how to put culture at the center of your content marketing strategy.
The change of the marketer
The result of the change of interacting and communication with clients, prospects and / or user is a total different profile of a marketer in future. How communication could look like in 2025 you can see here. The marketer will be the trusted advisor who will not post advertising any more. He will post on […]
From “Digital Transformation” to “Internet of Things” with the Customer in the middle
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
Communication 2025 (update)
Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?
