The outdoor brand Patagonia no longer wants to grow, the CEO says.
“Customers should sell us back our products”. Ryan Gellert, Patagonia’s new boss, explains how to slow down a company spoiled by success.
Welcome to 2021: A new normal? Or new era for CRM/CX/CE? | ZDNet
2021 is the year that new ways of interacting with new business models — and transformed cultures — are all vying for a place at the table. What are the themes? What kinds of frameworks, methodologies, use cases, rules of engagement, technological advances will be necessary? Paul Greenberg consult…
Does Businesses Exist to Make Money Simon Sinek?
Customer Experience (CX) in it’s core has first off all the purpose to be there for the customer. Money is not the point the customer is interested. This is different if we look into companies.
Care is more than Empathy
We are in the middle of an evolution. It started with digital transformation, came to customer experience and now it’s heading to the time after empathy. Let’s have a look at the evolution and see what’s next.
Change – A little story to think about
Change happens all the time. Sometimes it is more seem than be. Speed is great, but sometimes this will let us to forget the foundation of what we are doing, the foundation of being and business at the same time. Here is a little story to think about…
It’s Time to Reassess How Well You Actually Know Your Customers – Direct Marketing Club of New York
DMCNY (Direct Marketing Club of New York) endeavors to foster, advance, and promote the members’ charitable, educational, scientific and literary interests, as well as their understanding and application of professional direct marketing practices.We are a regional, professional non-profit associatio…
How are customer relationships changing in 2020 and beyond?
Change or no change ? At the end of every year and beginning of the next there is a reflection requested at that imaginary milestone in time…
In these dark times, be the light: How to boost your business through innovation – Brian Solis
In 2020, Emakina and Brian Solis partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics…
May I Have Your Attention, No, May I Have Your Intention Please? – Brian Solis
“My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something…”
Just sit and wait while thinking about… (updated)
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?