What counts? What hits?
First of all it’s the mindset! We still build Customer Experience around the Brand and not vice versa. We can’t let go what we have learned for decades.
In a personal matter: It’s time for change
I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core is Customer Experience which is an online-, offline- and non-marketing topic. Change and Transformation are key elements beside Marketing. Marketing means the entire Communication and entire Interaction. So why naming this blog still Digital Marketing & Digital […]
The Digital Change Agent’s Manifesto
In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge?
Circle of Modern Transformation
End-to-End approach instead of silo or channel thinking. We are playing in silos which is still working for now… but how long will this last?
Platform Economic, the Core of the Digital Revolution
We all know platforms like Amazon, Google, AirBnB or Facebook. What is making them successful and what can we learn from them?
Re-think your Marketing
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.
Orchestrating the whole
We have an orchestra with great musicians. We have different channels / areas like strings and wind musicians. What we need are more maestros with a holistic understanding, a detailed acting and a vision to bring things together in an innovative way.
The Marketing Master Plan
Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?
Culture, technology and physical space: The three simple drivers of employee engagement
Author Jacob Morgan analysed 250 organisations to examine trends in employee experience
How to tackle the operational silos that damage customer experience
What are operational silos, why do they occur and how can they harm customer experiences?