The future of commerce isn’t any longer commerce. Commerce is a means for the purpose. The future of commerce is a solution business which solves much more than just interests in goods and services.
Rock’n Roll is everywhere. Do we dance or do we just watch? Do we lead the dance or do we just let other lead us? Are we able to lead the dance?
With a holistic mindset we develop a vision. The mystery is, how to bring this vision on the road in a way that we achieved what we want.
Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated.
Do you know how growth marketing of the 20s looks like? It’s much more than what it was before. It’s a different approach which requires a different thinking…
I’m often asked how I’m able to drive change at a company like Oracle, which was one of the largest and most innovative technology companies in the world long before my arrival. After all, many a chief marketing officer has been hired with the mandate to lead digital transformation, digital marketing…
3 questions to reflect. Things I personally think about each day at the moment. I try to find answers and others with a common mindset.
Technology improvements and development takes place in high speed… while reorganisation is falling far behind. CX is driving change and is transforming our business (acting with customers in B2B & B2C) by 180 degree. For this, reorganisation is a must have.
“Customers should sell us back our products”. Ryan Gellert, Patagonia’s new boss, explains how to slow down a company spoiled by success.
2021 is the year that new ways of interacting with new business models — and transformed cultures — are all vying for a place at the table. What are the themes? What kinds of frameworks, methodologies, use cases, rules of engagement, technological advances will be necessary? Paul Greenberg consult…