“To deliver meaningful customer experiences, you need to understand what they’re doing right now, not what they did weeks or months ago. Data is much more effective when it’s being applied quickly because real-time data is the engine behind real-world personalisation.” Brian Solis
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
Marketers debate how brands can make the crucial adaptations required by the current pandemic, and ensure positive change is maintained afterwards.
We are talking about experiences while thinking about the positive one… while Codid-19 set us back into fear which is a bad experience.
Vision is the ability to see that which does not yet exist. As we slowly bring that vision to life, more people will start to recognize the work we’re doing …
John Kotter’s ‘Leading Change’ should be a standard text for CX. Here’s what it teaches us about applying change management to ensure efforts are sustained.
Yesterday I have had a great discussion which ended with the sentence “why a customer needs to empathize into the brand”. This is the same like if the glass is half full or half empty. Very similar but a huge difference.
I had been writing these summaries in 3rd person — “Alan and Brent…” — and I realized what I enjoy most about these conversations is they are personal. So no more of that. I really loved this…
Employee Engagement is becoming an area of great interest to anyone thinking about customer engagement, CX or customer retention. Katrina Ghazarian, a rising star in the practice of engaging employees, shows how to start engaging those employees.
“There are decades where nothing happens and there are weeks where decades happen.” Wladimir Iljitsch Lenin. We live in a very special time these days where we can’t do business as usual, so how to disrupt and adopt to the situation in this hero time?