It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
The following chart we can use for every situation where we want to change something or do business not as usual.
More business in times of Corona? The questions is…how? More telecommuting, more remote hiring capability, more distributed workforce vs HQ centric?
“Marketing has been an accelerant. It shows the alignment.” Meredith Verdone, CMO Bank of America
“Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. New technologies are empowering customers to research and shop differently. These same technologies…”
Growth and Customer Centricity / Customer Experience, does this fit together? Where should I focus on, on the customer or the ROI? True is, that things are changing fast and agility is what’s needed to follow this speed.