Operational Marketing Challenges
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
Tim Huges: “Why Advertising Has Failed Us”
Broadcast marketing is a one direction communication which is just tapping on the own shoulder and says “we are the best”. >>> Read my view about communication in 2025:https://esser.me/communication2025/
Google’s Parent Company Spends Like It’s Thinking of a Future Beyond Ads
With regulatory pressure looming, Google is spending heavily for its cloud business, hardware products and A.I. assistant.
Performance Advertising Simplified (update)
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.
The change of the marketer
The result of the change of interacting and communication with clients, prospects and / or user is a total different profile of a marketer in future. How communication could look like in 2025 you can see here. The marketer will be the trusted advisor who will not post advertising any more. He will post on […]
From “Digital Transformation” to “Internet of Things” with the Customer in the middle
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
Digital Marketing: Stop talking about…
Stop talking about Marketing if you mean just Advertising …and think about Communication. This is everything like content, PR, social, advertising and much more. It’s user / customer centric. Advertising is you centric. It focus on selling your products to someone instead of being the trusted advisor for your target group who delivers what they […]
Near-Time Advertising (NTA), the better way to do Programatic Advertising?
Real-Time Bidding (RTB) is in the whole world. Everyone is talking about it and it’s the basic “technology” for Programmatic Advertising, Real-Time Advertising (RTA) or however you call it. The question is if we really need real-time!? Let’s look back. Before RTB it was a massive workload to place and change campaigns. With RTB we […]
