Customer Experience & Digital Transformation

- Home: My private blog about my passion for marketing and transformation with a strong focus on the customer.

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Orchestrating the whole

Data in a future business world

About Vision, Mission, Values and Straegy

About Vision, Mission, Values and Strategy

The step before CX

Topics

Digital

Marketing & Transformation – What is changing in marketing & what means digital transformation?

Communication

Skipping channel thinking and build up a cross-channel approach to interact holistic with the customer.

Change

Change requires mindset, lateral thinking and the true willingness to do more than just placing a shell.

Customer Experience

We see #CX as the key change driver, but often we have a huge issue in mindset & implementation.

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Latest Highlights

Data Driven CX – Delivering Value at the Moment of Time

Start with the customer and work backwards…. but how to start with the customer? What sounds easy in the first second can be difficult in the second… but why?

Data as the Transformation Enabler

Transformation requires the right vision on top, but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later on.

Transformation vs. Translation – Adopt today to the future of business

There is light which guides us on the right way. While we are in our day-to-day business there is something going on in the background. The role and acting between a company and the customer is changing… through every business and all industries.

Make sure to check all my personal highlights

Highlights

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