“There are decades where nothing happens and there are weeks where decades happen.” Wladimir Iljitsch Lenin. We live in a very special time these days where we can’t do business as usual, so how to disrupt and adopt to the situation in this hero time?
Artificial Intelligence (AI) is a big hype and everyone is talking about AI as naming everything as AI. But is this right?
We are talking about experiences while thinking about the positive one… while Codid-19 set us back into fear which is a bad experience.
CX and Brand are very similar. It is like the half full and half empty glass, just with a different view and focus.
Customer Journey Mapping is complex and should be helpful for you to understand the journey and how to help the customer. But first of all it helps you. While you waste time on creating the journey, the customer is walking.
We all know what CRM stands for… Customer Relationship Management. These days Customer experience is more and more important and there are several namings out for the new systems.
Yesterday I have had a great discussion which ended with the sentence “why a customer needs to empathize into the brand”. This is the same like if the glass is half full or half empty. Very similar but a huge difference.
Do you know this rule? Today I talked about an pioneer in CX, Amazon. It looks like they care less about this and have maybe more a 70/30 or 80/20 rule in place. Which rule do we have in place? 30/70?
Artificial intelligence (AI) is at the top of each hype cycle…. but what is AI and do we really need it?
Digitalization and Digital Transformation, two topics often uses as a synonymous, but different. While this topics are also mixed with in articles it is important to clearify the differences.