“There are decades where nothing happens and there are weeks where decades happen.” Wladimir Iljitsch Lenin. We live in a very special time these days where we can’t do business as usual, so how to disrupt and adopt to the situation in this hero time?
The step after CX is clear for most… It’s revenue. But is this right? Is this the right thing in mind when building a great CX?
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
Artificial Intelligence (AI) is a big hype and everyone is talking about AI as naming everything as AI. But is this right?
We are talking about experiences while thinking about the positive one… while Codid-19 set us back into fear which is a bad experience.
CX and Brand are very similar. It is like the half full and half empty glass, just with a different view and focus.
Customer Journey Mapping is complex and should be helpful for you to understand the journey and how to help the customer. But first of all it helps you. While you waste time on creating the journey, the customer is walking.
We all know what CRM stands for… Customer Relationship Management. These days Customer experience is more and more important and there are several namings out for the new systems.
Yesterday I have had a great discussion which ended with the sentence “why a customer needs to empathize into the brand”. This is the same like if the glass is half full or half empty. Very similar but a huge difference.