Companies define the customer journey as “journey maps”, other rename campaign solutions to journey solutions. In truth the customer defines the journey which means that it is the “customer managed journey” and not the “managed customer journey”.
Are channels, as we use the wording today, nonsense? Yes and no. If we think as a customer…
Operation successful, patient dead… this is the direction we are heading to at the moment withing the topic customer experience. We need to awake and change something. It is not a risk to do so, it’s a great chance!Operation successful, patient dead… this is the direction we are heading to at the moment withing the topic customer experience. We need to awake and change something. It is not a risk to do so, it’s a great chance!
It’s not a secret… the digital maturity of companies is often at the beginning and the speed of digitalization is low. How does it look like with the CX maturity?
Have your heard about the so-called scanner personality? A scanner personality is an universalist or generalist… a multi-talent. A pronounced curiosity about many topics is a nature of talent. Scanner personalities have an overwhelming curiosity about a variety of topics and prefer to deal with all their ideas immediately and at the same time. They are the opposite of a pure deep diver, which doesn’t means that they have a deep understanding of their topics… quite the reverse.
It is not the time for marketing as usual, it is time for communication!
This is the right time to help, win trust and build a great customer experience. So stay calm and adopt your business to stay healthy and save.
More business in times of Corona? The questions is…how? More telecommuting, more remote hiring capability, more distributed workforce vs HQ centric?
What makes a leader a true leader, what are the elements of such a person and what is his impact in business? Get the answers…
Gartner and Forester are telling us which are the best tools for this and that. Within marketing we are looking for thee best holistic marketing solution which give us the best view into each single user / customer / person to build great experiences…