Customer Experience (CX) in it’s core has first off all the purpose to be there for the customer. Money is not the point the customer is interested. This is different if we look into companies.
We are in the middle of an evolution. It started with digital transformation, came to customer experience and now it’s heading to the time after empathy. Let’s have a look at the evolution and see what’s next.
Change happens all the time. Sometimes it is more seem than be. Speed is great, but sometimes this will let us to forget the foundation of what we are doing, the foundation of being and business at the same time. Here is a little story to think about…
The step after CX is clear for most… It’s revenue. But is this right? Is this the right thing in mind when building a great CX?
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
It’s time to reinvent sales and marketing What do we need to unlock the market power of the moment?
Artificial Intelligence (AI) is a big hype and everyone is talking about AI as naming everything as AI. But is this right?
We are talking about experiences while thinking about the positive one… while Codid-19 set us back into fear which is a bad experience.
CX and Brand are very similar. It is like the half full and half empty glass, just with a different view and focus.
Customer Journey Mapping is complex and should be helpful for you to understand the journey and how to help the customer. But first of all it helps you… and while you waste time on creating the journey, the customer is walking.