Broadcast marketing is a one direction communication which is just tapping on the own shoulder and says "we are the best".
This is no 2-way interaction who generates and solves needs / pains and build a relationship with a great experience. This is corporate and not customer focused…. and that’s why I think advertising will go away by 90% in a couple of years. It will be replaced with interaction through products, services, content and others.
Read this great article by Tim Hughes
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Why Advertising Has Failed Us – Digital Leadership Associates
by Tim Hughes | @Timothy_Hughes | LinkedIn At a recent workshop in Melbourne in Australia, Adam Gray my business partner painted the following metaphor. You get up in the morning and ignore the ads on the TV, then you get in the car and drive to work. As you listen to the radio, when ads …
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