What it takes to build a customer-obsessed culture

- What it takes to build a customer-obsessed culture: If you’re just going to sit in your functional silo and do more of what you’ve always done, then you’re not going to go far as a customer experience leader.

Optus CX chief: What it takes to build a customer-obsessed culture

If you’re just going to sit in your functional silo and do more of what you’ve always done, then you’re not going to go far as a customer experience leader.

Source: www.cmo.com.au

December 11, 2017Topic: Change - Transformation- Communication- Customer ExperienceTags: Brand Strategy- Content- Customer Centric- Customer Experience- CX- Data Silo

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