Steve Jobs: “You have to start with the customer experience and work backwards to the technology”

Just listen to this great Video with Steve Jobs from 1997 talking about #CX, Customer Experience. That’s 20 years ago and we now start talking about this topic.

What I would ike to ad is step 3:

  1. Customer  Experience
  2. Technology
  3. Corporate Goals (like revenue)

(Klick to open on Youtube. Quote starts at minute 1:51)

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Customer Experience & Digital Transformation