Bob Stutz talking about the CRM industry
My favorite CRM Playaz episode with Buffalo Bob Stutz with the analysts Brent Leary and Paul Greenberg
How to Not Become Roadkill on the Road to Transformation
I’m often asked how I’m able to drive change at a company like Oracle, which was one of the largest and most innovative technology companies in the world long before my arrival. After all, many a chief marketing officer has been hired with the mandate to lead digital transformation, digital marketing…
How to build empathy in business
Empathy in business shouldn’t be a situational response that companies trot out during crises. Instead, it should be core, foundational business value.
2021, if not now, then when?
3 questions to reflect. Things I personally think about each day at the moment. I try to find answers and others with a common mindset.
Ways Jeff Bezos transformed customer experience
Jeff Bezos announced to step back from Amazon later this year. Read this great article on mycostomer.com how he transformed customer experience. We all know Amazon is leading within CX.
The outdoor brand Patagonia no longer wants to grow, the CEO says.
“Customers should sell us back our products”. Ryan Gellert, Patagonia’s new boss, explains how to slow down a company spoiled by success.
Welcome to 2021: A new normal? Or new era for CRM/CX/CE? | ZDNet
2021 is the year that new ways of interacting with new business models — and transformed cultures — are all vying for a place at the table. What are the themes? What kinds of frameworks, methodologies, use cases, rules of engagement, technological advances will be necessary? Paul Greenberg consult…
Care is more than Empathy
We are in the middle of an evolution. It started with digital transformation, came to customer experience and now it’s heading to the time after empathy. Let’s have a look at the evolution and see what’s next.
Who’s Got the Most Soul in Marketing? You Decide – Direct Marketing Club of New York
Paul Greenberg and Brent Leary, two well know CRM industry analysts build up the BYOB (Bring Your Own Band) Contest. 10 corporate bands are playing each 3 songs and present them in amazing videos. Ginger Conlon wrote a great summary and linked the videos. YOU can vote now for best band, best song and best video.
Cloudflare is attacking Google Analytics
A web analytics system is the base for many things. Many of us rely on Google Analytics. Now Cloudflare offers a similar product with one big advantage…
