How to deliver great customer experience at scale
The most effective customer strategies are grounded in active engagement, setting clear expectations and empowering users with options that suit their needs.
How are customer relationships changing in 2020 and beyond?
Change or no change ? At the end of every year and beginning of the next there is a reflection requested at that imaginary milestone in time…
In these dark times, be the light: How to boost your business through innovation – Brian Solis
In 2020, Emakina and Brian Solis partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics…
The step before CX
The step after CX is clear for most… It’s revenue. But is this right? Is this the right thing in mind when building a great CX?
Oracle’s Larry Ellison and the “Future of CX”
#1-ranked tech industry analyst Patrick Moorhead weighs in on Oracle’s CX event and its competitive implications.
It’s a HERO TIME with STEAM and HOPE
“There are decades where nothing happens and there are weeks where decades happen.” Wladimir Iljitsch Lenin. We live in a very special time these days where we can’t do business as usual, so how to disrupt and adopt to the situation in this hero time?
What crisis can mean for customer engagement and customer loyalty
Great post by Paul Greenberg about how brands can prove their value during a crisis.
Apple Is Killing A Billion-Dollar Ad Industry With One Popup
When Apple’s WWDC 2020 digital-only Keynote event kickstarted, all eyes were on the new mac OS Big Sur and the ambitious Apple Silicon chips. But, from the perspective of advertisement agencies, it…
SAP’s #SAPPHIRENOW
Last week the big #SAPPHIRENOW took place. There are many topics they have had to address, while my focus was on the CX area. I was really looking forward to the keynote of Christian Klein.
Does COVID-19 mean that customer experience is no longer relevant?
Many readers will be very familiar with Abraham Maslow’s Hierarchy of Needs – something
