From the how to the why with an insight in the future of Customer Experience Management in the Sneaks at the #AdobeSummit. The journey restarts now and first of all we need to change our mindset to get into this future.
Are you struggling with the “how” to do the transformation everyone is talking about? Do you know what to do, but if it comes to the how you (and/or your colleagues) have often a “yes, but…” in mind?
We talk about so many new things in business, everyday. It looks like everything is changing. This results in huge problems. We have learned the way to work and do business for so many years and have had success with it. Why should this be wrong now? Will this work in future?
There are too many chiefs and not enough indians is one often read quote. Is this true? Is this the problem we have? What do we need to do to enable growth?
Now in its 5th year, the “State of Digital Transformation” report documents the evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, this research aims to demonstrate the shifts and trends that are shaping modern digital transformation.
Do you know what a CSS is? CSS is well known as “cascading style sheet” and defines the look of a website. But what has CSS to do with #CX, #Strategy and #Change?
How can companies build the resilience and agility they need in the digital age? And what is the role of the brand in all this? One thing is certain: the brand manager will be the “hero of the transformation”.
A corporate culture is often the reason for an older company’s long term success. But to succeed in the digital era, this culture needs to transform.
Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?