THE FUNDAMENTAL NONSENSE… about AI
Artificial Intelligence (AI) is a big hype and everyone is talking about AI as naming everything as AI. But is this right?
THE FUNDAMENTAL NONSENSE… about Customer Journey Mapping
Customer Journey Mapping is complex and should be helpful for you to understand the journey and how to help the customer. But first of all it helps you… and while you waste time on creating the journey, the customer is walking.
MAKE A DIFFERENCE… between CRM & CXM
We all know what CRM stands for… Customer Relationship Management. These days Customer experience is more and more important and there are several namings out for the new systems.
Product Goals: Using Objectives and Key Results (OKRs) for Agile Teams
Learn how to set outcome-oriented Product Goals by combining Objectives and Key Results (OKRs) with Agile Product Management Practices.
MarTech Insider Anand Thaker: Marketing Not Aimed at Building Real Relationships with Customers? Cut It.
Great talk by Brent Leary with Anand Thaker about the changing marketing strategy in times of Covid-19 and Customer Experience.
Do we need Artificial Intelligence?
Artificial intelligence (AI) is at the top of each hype cycle…. but what is AI and do we really need it?
Work.com – Salesforce.om
Reopening will be a journey. Here’s your guide.
In a personal matter: It’s time for change
4 years ago I started this blog as a first experiment in writing. Meanwhile the blog, the entire site is grown. I started with Digital Marketing & Digital Transformation as the both hottest topics on my table. I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core […]
Platform Economy Summit 2019 – Platform Value Now
Takeaways from the Platform Economy Summit 2019 – Platform Value Now in Frankfurt
The Customer Experience Management Tool for CX Leader
Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.
