How to tackle the operational silos that damage customer experience
What are operational silos, why do they occur and how can they harm customer experiences?
Drive Marketing and CX Convergence With Modern Technology Solutions
Read this Forrester study to get recommendations on meeting marketing and customer experience goals using modern technologies.
How to combine Objectives and Key Results (OKR) and Agile Product Management
A really great artticle from Tim Herbig, a must read if you love (like) OKR.
Marketing’s CX efforts are being thwarted by technology [stats] – Econsultancy
Marketers have a technology problem. A new report by Econsultancy, produced in partnership with Zone and Cognizant, has found that marketers’ technological infrastructure frequently falls short of the level required to enable a truly great customer experience – and marketers are well aware of it.
6 Takeaways from Gartner’s Magic Quadrant for Web Content Management
Gartner (Mick MacComascaigh and Jim Murphy) released the “2018 Magic Quadrant for Web Content Management”. Web Content Management (WCM) is a key element for Digital Customer Experience (#DX)
Customer Data Platforms: The Truth Behind the Hype
Customer Experience is the big hype. Handling and understanding date is the key elementt behind… not the marketing tools which use this data to build messages.
Forrester Wave™: Experience Optimization Platforms, Q2 2018
There’s only one leader in the “Forrester Wave™: Experience Optimization Platforms, Q2 2018”. Customer Experience (CX) is the #1 keyword these days…. so where are all the competitors in the industry like Salesforce?
Gartners Magic Quadrant for Customer Experience & CRM Implementation Services
#CX (Customer Experience) is in everyonce mouth. Gartner analyzed in his Magic Quadrant the CRM and CX implementation provider. First of all it requires the right business understanding, the change from the corporate view to the customer view.
What is the difference between a CRM and DMP in cross-channel advertising?
Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally. A CRM tracks only your registered customers (prospects, loyal, and churned). A DMP tracks unregistered and registered audiences of your digital media and advertising, which can be a larger set of user profiles than your CRM.
Got stoned by ERP, CRM, CEM, CIM, CXM?
These days more and more buzzwords flying arround. Often new buzzwords for just a modification of something traditionally. Ad the end of the day we should leave the buzzwords and focus on what we want to achieve.
