What is the difference between a CRM and DMP in cross-channel advertising?

- What is the difference between a CRM and DMP in cross-channel advertising?: Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally. A CRM tracks only your registered customers (prospects, loyal, and churned). A DMP tracks unregistered and registered audiences of your digital media and advertising, which can be a larger set of user profiles than your CRM.

What is the difference between a CRM and DMP in cross-channel advertising?

Customer Relationship Management (CRM) systems and Data Management Platform (DMP) products are complementary and competing software for targeting people digitally.

Source: Thunder Blog

February 27, 2018Topic: Communication- Digital- Tooling & More

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