The Content Experience Also Shapes the Customer Experience, Design Accordingly – Brian Solis

Content will always be important
- The Content Experience Also Shapes the Customer Experience, Design Accordingly - Brian Solis: Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information…
The Content Experience Also Shapes the Customer Experience, Design Accordingly – Brian Solis
Originally published in the Alexa blog, “Out with Content Strategy, In with Content Experience.” Did you know that 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online? And, 65% look for the most relevant information…


Source: https://www.briansolis.com/2020/09/the-content-experience-also-shapes-the-customer-experience-design-accordingly/

Topic: Communication

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Customer Experience & Digital Transformation