The Maturity of Transformation
It’s not a secret… the digital maturity of companies is often at the beginning and the speed of digitalization is low. How does it look like with the CX maturity?
5 Myths About Strategy
As you may know I’m writing much about strategy and topics around. The “5 Myths About Strategy” by Stephen Bungay hit’s the core of many things I’m writing about.
The Role Boards of Directors and Shareholders Should Play in Guiding Business Innovation and Digital Transformation – Brian Solis
Raj Singh is the Chair of the Institute of Directors (IoD) in the UK. IoD has over 30,000 directors as members serving as board members for listed and unlisted companies. For…
2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities – Brian Solis
A great view from Brian Solis on how Marketing and CX will look like in 2020.
One Important Social Media Trend We Need to Think More About in 2020 – Brian Solis
It’s that time again where we explore what’s new and possible in the new year. Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020….
What counts? What hits?
First of all it’s the mindset! We still build Customer Experience around the Brand and not vice versa. We can’t let go what we have learned for decades.
The Funnel Doesn’t Care About Customers; The Funnel Only Cares About The Funnel (Brian Solis)
There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice.
In a personal matter: It’s time for change
4 years ago I started this blog as a first experiment in writing. Meanwhile the blog, the entire site is grown. I started with Digital Marketing & Digital Transformation as the both hottest topics on my table. I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core […]
Circle of Modern Transformation
End-to-End approach instead of silo or channel thinking. We are playing in silos which is still working for now… but how long will this last?
Platform Economic, the Core of the Digital Revolution
We all know platforms like Amazon, Google, AirBnB or Facebook. What is making them successful and what can we learn from them?