“It’s not just what you say, but how (and when and where) you say it that matters in B2B marketing. Targeting potential buyers at the wrong time can prove detrimental to a business relationship.”
Technology is growing fast as well as the amount of data and internet traffic. Big-Data is not new in discussion. The challenge is how to handle them on the one side and how to use them on the other side.
Let’s have a look on technology with a marketing view / direction.
There are plenty of marketing tools available on the market, most of them as a SaaS model. They all fight for the best features & functions. Before we can do the best marketing we need to handle the information and data which are available now and which should be available (stored somewhere and not connected). There should also be a thinking which data should be collected to do a better communication and reach sales & marketing goals.
So it is first to do some homework and then focus on tools like Adobe, Salesforce and other.
Why? Let’s have a look at these 2 statements:(more…)
Day by day there are thousand news arround digital. Companies fight about the best strategy, the best solution or the best tool for search, social, mobile, etc. They are talking about Cross-Channel or Omni-Channel as a buzzword.
How do you feel with this?
Social is important. It is not just a channel…. you need to live it!
Don’t start Social without a strategy, clear goals and without time to focus on it. Keep an eye on it, have time and don’t let it run later by it’s own.
There are 3 steps… preparation, execution and optimization. This is always the same, doesn’t matter if it is for B2B or B2C.
Read this thoughts why Tinder is about to become the most coveted platform for advertisers
Just thought about customer journey tracking and attribution. This are two buzzwords which are going arround… Everyone loves them and as a solution provider providing a software you can sell this very well these days. I hate this buzzwords a bit. Why? Here’s why…
What is Digital Transformation for you?
What is the benefit of Digital Transformation?
“Digital Marketing is Display, Mobile, Search,…” This or something similar would answer most, but why are they thinking in channels instead of directions like Branding or E-Commerce?