Cloudflare is attacking Google Analytics
A web analytics system is the base for many things. Many of us rely on Google Analytics. Now Cloudflare offers a similar product with one big advantage…
How to deliver great customer experience at scale
The most effective customer strategies are grounded in active engagement, setting clear expectations and empowering users with options that suit their needs.
How are customer relationships changing in 2020 and beyond?
Change or no change ? At the end of every year and beginning of the next there is a reflection requested at that imaginary milestone in time…
In these dark times, be the light: How to boost your business through innovation – Brian Solis
In 2020, Emakina and Brian Solis partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics…
The step before CX
The step after CX is clear for most… It’s revenue. But is this right? Is this the right thing in mind when building a great CX?
May I Have Your Attention, No, May I Have Your Intention Please? – Brian Solis
“My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something…”
Oracle’s Larry Ellison and the “Future of CX”
#1-ranked tech industry analyst Patrick Moorhead weighs in on Oracle’s CX event and its competitive implications.
Just sit and wait while thinking about… (updated)
…#PeopleExperience. We talk much about #Customer Experience and #EmployeeExperience as well as about #Trust and there are many detailed topics behind… But what is the core?
The six traps that mean customer journey mapping could be a mistake
Journey mapping has been the hottest topic in customer experience for the last couple of years. But all this attention has come at a cost – it has increasi
Don’t trust words. Trust actions.
“To deliver meaningful customer experiences, you need to understand what they’re doing right now, not what they did weeks or months ago. Data is much more effective when it’s being applied quickly because real-time data is the engine behind real-world personalisation.” Brian Solis