New Projects… May 2021 is going to start amazing!
New projects and a new position within a global SaaS company. CX is the key to everything. Let”s see the future today.
The missing link: Customer engagement and KPIs
We really need something to measure CX. The point we have at the moment is, that we have (more or less) just things like NPS to measure CX and asking questions can’t really be the direction.
The Future Of Commerce
The future of commerce isn’t any longer commerce. Commerce is a means for the purpose. The future of commerce is a solution business which solves much more than just interests in goods and services.
Rock’n Roll is everywhere – Let’s dance!
Rock’n Roll is everywhere. Do we dance or do we just watch? Do we lead the dance or do we just let other lead us? Are we able to lead the dance?
The Sales CX Methodology
With a holistic mindset we develop a vision. The mystery is, how to bring this vision on the road in a way that we achieved what we want.
Bob Stutz talking about the CRM industry
My favorite CRM Playaz episode with Buffalo Bob Stutz with the analysts Brent Leary and Paul Greenberg
Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated.
Marketing Transformation, the all-in-one approach
Do you know how growth marketing of the 20s looks like? It’s much more than what it was before. It’s a different approach which requires a different thinking…
Data in a future business world
The biggest companies are focussing on data. Data are often more important than the traditional business. A reason to look into the topic a bit deeper.
How to Not Become Roadkill on the Road to Transformation
I’m often asked how I’m able to drive change at a company like Oracle, which was one of the largest and most innovative technology companies in the world long before my arrival. After all, many a chief marketing officer has been hired with the mandate to lead digital transformation, digital marketing…
