It’s all about the brand at the end of the day. We see very strong brand guidelines within companies, but they crumble. Do they crumble because of the customer?
The Role Boards of Directors and Shareholders Should Play in Guiding Business Innovation and Digital Transformation – Brian Solis
Raj Singh is the Chair of the Institute of Directors (IoD) in the UK. IoD has over 30,000 directors as members serving as board members for listed and unlisted companies. For…
Here are 100 stats on digital transformation written to help you make the business case for undergoing one at your company.
Has the race from the last years to be continued for 2020 and the following years? Let’s orchestrate an entire new orchestra with new and existing kinds of musicians.
Salesforce has a great cloud infrastructure because it’s a great CRM company
2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities – Brian Solis
A great view from Brian Solis on how Marketing and CX will look like in 2020.
It’s that time again where we explore what’s new and possible in the new year. Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020….
Brian Solis shared his predictions for the annual, “2020 Small Business Marketing Trends Report.” Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms. Search and content are more important than ever…
Looking only on the interests, pains and needs of a customer isn’t enough. There is more, there is a company with their need of revenue. Can we bring both parties together?
First of all it’s the mindset! We still build Customer Experience around the Brand and not vice versa. We can’t let go what we have learned for decades.