We have an orchestra with great musicians. We have different channels / areas like strings and wind musicians. What we need are more maestros with a holistic understanding, a detailed acting and a vision to bring things together in an innovative way.
End-to-End approach instead of silo or channel thinking. We are playing in silos which is still working for now… but how long will this last?
Takeaways from the Platform Economy Summit 2019 – Platform Value Now in Frankfurt
We all know platforms like Amazon, Google, AirBnB or Facebook. What is making them successful and what can we learn from them?
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.
Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth – Brian Solis
There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…
Customer experience (CX) leaders must reach for and achieve increasing and evolving levels of CX maturity. That’s why the one customer experience management (CEM) tool that every CX leader must use is a CX Maturity Model.
Digital transformation is much more than “corporate speak” and we should not discount its legitimacy when it comes to business modernization. So I say this, Digital transformation is not a buzzword.
Building up a brand is first of all focussing on the customer. Who is the driver of it and how can we successfully build the right Customer and Brand Experience?
This is a collection of definition I found or I was told. Happy to read your definition in the comments.