It’s all about the brand at the end of the day. We see very strong brand guidelines within companies, but they crumble. Do they crumble because of the customer?
Renowned keynote speaker and digital evangelist Brian Solis announced he has been hired as Global Innovation Evangelist at Salesforce.
Have your heard about the so-called scanner personality? A scanner personality is an universalist or generalist… a multi-talent. A pronounced curiosity about many topics is a nature of talent. Scanner personalities have an overwhelming curiosity about a variety of topics and prefer to deal with all their ideas immediately and at the same time. They are the opposite of a pure deep diver, which doesn’t means that they have a deep understanding of their topics… quite the reverse.
It is not the time for marketing as usual, it is time for communication!
This is the right time to help, win trust and build a great customer experience. So stay calm and adopt your business to stay healthy and save.
More business in times of Corona? The questions is…how? More telecommuting, more remote hiring capability, more distributed workforce vs HQ centric?
What makes a leader a true leader, what are the elements of such a person and what is his impact in business? Get the answers…
Gartner and Forester are telling us which are the best tools for this and that. Within marketing we are looking for thee best holistic marketing solution which give us the best view into each single user / customer / person to build great experiences…
Hyperautomation, blockchain, AI security, distributed cloud and autonomous things drive disruption and create opportunities in this year’s strategic technology trends.
As you may know I’m writing much about strategy and topics around. The “5 Myths About Strategy” by Stephen Bungay hit’s the core of many things I’m writing about.
GDRP is a huge point if we are talking about CX. Interesting what happens now with UK user after the brexit.