Vodafone and my Customer Experience (CX)
What an amazing Customer Experience I just had… Well done Vodafone!!!
What an amazing Customer Experience I just had… Well done Vodafone!!!
We need a different culture of work. Don’t name it “New Work”, there is nothing new we need. We just need to go 50 years or so back and remember old values and culture.
For sure a philosophical question, but a question we need to ask ourself. So what do we want to transform?
The customer is now leading and changing the roles in the role game between a brand and the customer. If a company doesn’t focus on the customer, they will fail and their competitors will make the race. But what are the 3 elements of the Customer Experience?
1:1 marketing is pretty old. But what’s next? What is new within the area of #CX (Customer Experience) and Digital Transformation? Do we need to think about personality, thinking and attitude here?
I do not get tired of telling about the fact, that channel thinking is old school and should not longer be relevant. Customer don’t care about marketing channels, they care about they pains and needs. The big question is…
We talk about #CX (Customer Experience)… but how do we reach this? There are two views we should consider. The first one is the most used view while the second every one knows and lose sight of it. Only if we combine both views we get the big picture. It’s like with binoculars.
The digitization is pushing us into the direction where we need to re-think traditional ways of communication and interaction. We interact with user / consumer through marketing communication, products and services, through support and my other channels. “Data is the new oil” is a slogan everyone has read. The user / consumer get’s a huge […]
Growth and Customer Centricity / Customer Experience, does this fit together? Where should I focus on, on the customer or the ROI? True is, that things are changing fast and agility is what’s needed to follow this speed.
These days more and more buzzwords flying arround. Often new buzzwords for just a modification of something traditionally. Ad the end of the day we should leave the buzzwords and focus on what we want to achieve.