Real-Time Bidding (RTB) is in the whole world. Everyone is talking about it and it’s the basic “technology” for Programmatic Advertising, Real-Time Advertising (RTA) or however you call it. The question is if we really need real-time!? Let’s look back. Before RTB it was a massive workload to place and change campaigns. With RTB we […]
Day by day there are thousand news arround digital. Companies fight about the best strategy, the best solution or the best tool for search, social, mobile, etc. They are talking about Cross-Channel or Omni-Channel as a buzzword.
How do you feel with this?
Is cross-channel marketing just bringing Search and Social together for example? Is it bringing all online channels together? Is it bringing online and offline together? …or is it spreading the brand or performance message in an 1:1 communication out?