Performance and integration: The foundation of marketing technology stack success – MarTech Today As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget. Source: MarTech Today December 18, 2017Topic: Change - Transformation- Communication- Digital- Trends, News & MoreTags: CMO- Data- insights- performance- Performance Marketing (Click to share this post)