Operational Marketing Challenges
To be honest there are more than just operational challenges. It’s a combination of operational and strategic challenges while the operational ones takes most time.
The symbiosis of Customer Experience and Performance Marketing
Different camps are talking on different things and on different levels. Customer Experience is the buzzword these days… In reality we need all camps and can’t let some drop out.
Performance and integration: The foundation of marketing technology stack success
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
From “Digital Transformation” to “Internet of Things” with the Customer in the middle
The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
Webanalytics will die
Marketing is the new sales and data the new marketing! …but webanalytics vendors like, Google Analytics, IBM, Adobe, Webtrends, Webtrekk or others need to reshape their product. The future of marketing is data driven and combines more then online data. Webanalytics like we know it today will die and will be integrated or taken over […]
