Aaron Goldman, former colleague of me and chief marketing officer at 4C Insights, predicts that in 2018, we will stop labeling things “search” or “social” and just call them platforms. With this statement he points out that we should throw away the channel thinking and concentrate on audiences and experiences.

Predictions: How Search Will Be Transformed In 2018 And Beyond

With regulatory pressure looming, Google is spending heavily for its cloud business, hardware products and A.I. assistant.Artificial intelligence will help Amazon increase ad revenue and will support media bidding and the rise of blockchains and virtual currencies. As search becomes more social and visual, Facebook and Google will stagnate, the cost per click will rise, and Pinterest and Facebook will become “search engines.”

Source: www.mediapost.com