The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they don’t have the budget, but rather because their leaders are unsure about what specific steps need to be taken, in order to align their corporate strategies with the many options that confront them in their digital mission.
Blockchain is the topic du jour at marketing and tech conferences around the world. It has been written about in many advertising publications and blogs more recently that you might be forgiven for thinking that it’s a new thing.
How to Improve Performance by Customer Experience Management. How to establish a Performance Improvement Plan. Steps in Performance Improvement.
It’s all about the #CustomerExperience. Both, experience and emotions are very close, so we need to trigger both through communication. Just for a moment, think about the last big purchase you made. Was it a car? A house? That boat you had been dreaming about? Or possibly something as simple as a purse?
The digital transformationguide. in-depth introduction, resources and vertical functional examples and lessons.
Interactive Content is the future of digital marketing. It keeps people on your site for longer and boosts the chance your content will go viral.
“If you put 20 executives in a room and ask them to define ‘digital’, you are guaranteed to get 20 different answers,” says Anand Eswaran, Corporate Vice President of Microsoft Services and Microsoft Digital. That’s the reality: most companies’ leaders feel overwhelmed by technology, and they’re not sure where to begin or how much money and time spend on Digital Transformation.
This is the story about a coffee and Lisa, my personal #CX, Customer Experience Guru @ Adobe
Customer experience and a customer-centric approach remains top of the agenda for most marketing leaders. But according to recent research from Forrester, only a third of Australian brands added or improved on their CX measurement in the past year. So just what does it take to measure your customer experience efforts successfully?
Even though content marketing isn’t exactly new anymore, there are still a lot of misconceptions surrounding the best practices for this industry and just exactly what content marketing is.
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Leading by Vision – Success Stories