How Marketing Helps Drive Business Transformation at Bank of America
“Marketing has been an accelerant. It shows the alignment.” Meredith Verdone, CMO Bank of America
Disruption Starts with Unhappy Customers, Not Technology
A common misunderstanding of an important idea.
The X Principle within Transformation
Do you see the X within transformation? Often we talk about digital transformation… which is not about digital, it’s about transformation. This transformation means not just using digital tools & channels, it means changing the entire business… and this in direction to the customer and his experiences with our products / services.
“Competing for the Future: Iteration vs. Innovation” – by Brian Solis
“We cannot solve our problems with the same thinking we user when we created them.” Albert Einstein
Do you know why your #Transformation is no #Transformation?
Very often I see people talking about all the buzzwords and then they start doing something “new”. In real they don’t dare to change something fundamental.
Why the #CustomerJourney has very less to do with #CX
#CustomerJourney is a process and the point where someone is in his path to purchase for example. It is not a perception what a experience is more to be.
Statements, maybe a bit provocative!
Let’s be different… >>>Trashing Sales & marketing departments >>> Change from B2B & B2C to E2B >>> Read more…
Changing the Driver Seat
What we need is to place our marketing doing (and systems) in the right context. First of all we need to bring our small boat from a lake to the see and then we can start changing the boat to a big ship… step by step.
Transformation is more than translation – How companies needs to transform in times of CX
The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Agility in Times of Transformation
Transformation is difficult for ourself and to do in established environments. Have you ever tried to transform yourself? Have you ever tried to transform business processes, structures, thinking, etc.?