Do you know why your #Transformation is no #Transformation?
Posted on June 17, 2019
Very often I see people talking about all the buzzwords and then they start doing something “new”. In real they don’t dare to change something fundamental.
Change
Why the #CustomerJourney has very less to do with #CX
Posted on June 14, 2019
#CustomerJourney is a process and the point where someone is in his path to purchase for example. It is not a perception what a experience is more to be.
Statements, maybe a bit provocative!
Posted on June 10, 2019
Let’s be different… >>>Trashing Sales & marketing departments >>> Change from B2B & B2C to E2B >>> Read more…
Changing the Driver Seat
Posted on May 31, 2019
What we need is to place our marketing doing (and systems) in the right context. First of all we need to bring our small boat from a lake to the see and then we can start changing the boat to a big ship… step by step.
Transformation is more than translation – How companies needs to transform in times of CX
Posted on May 28, 2019
The differentiation between B2B and B2C is past. Thinking Customer Experience to the end, we need to think about eliminating sales and marketing…
Agility in Times of Transformation
Posted on May 23, 2019
Transformation is difficult for ourself and to do in established environments. Have you ever tried to transform yourself? Have you ever tried to transform business processes, structures, thinking, etc.?
There is more than just the Hype Cycle
Posted on May 15, 2019
We all know the Gartner Hypecycle. Everything starts with the technology trigger, goes through an hype and come to productivity… shortly spoken. But is this everything?
How Blending Brand And Culture Can Impact The Customer Experience
Posted on May 9, 2019
In order to create amazing customer experiences, companies need to ensure that they have the appropriate bedrock in place to enable brand and culture to be successfully integrated. In this article, we will discuss the three primary foundations – purpose, promise, and values.
Digital Experience Innovators
Posted on May 9, 2019
Disruptive technologies are accelerating and reshaping the evolution of markets while also influencing customer behaviors and expectations. These events have ushered in an era of digital Darwinism, where the most adaptable and resilient brands survive and thrive.
A Sense of Urgency
Posted on April 29, 2019
Sketchbook and the importance of urgency. See what Aaron North and John Kotter have to tell about it.
