Everyone is focusing on social… but see where direct-to-consumer shoppers spend their time. This is where you can catch them up!
To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands.
Reports are often boring and full of buzzwords. The 5 trends in the “2019 CX Trends Report” shows that it is possible to do it different… they bring the right view on the table.
By Greg Paull, Co-Founder & Principal, R3 Worldwide Set off and transformed…
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….
Brian Solis, principal analyst at Altimeter, a Prophet company discusses the key drivers of digital transformation in his latest report The 2018-2019 State o…
The next generation of winning shopper experiences starts with personalization and predictive engagement. Read more to learn how your business can fuel its digital transformation.
Emerging and established technologies such as blockchain, consent management and multichannel marketing hubs provide opportunity amid rising privacy concerns.
“Adviser brands represent a shift away from a traditional focus on top-of-the-funnel campaigns and marketing-centric metrics. There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. Customers are becoming more connected and mobile and as a result, more impatient and demanding.”
“Technology changes exponentially; organizations change logarithmically.” Scott Brinker described this observation as “Martec’s Law” five years ago, but I think the same can be said beyond the world of marketing technology to digital transformation in general.