Trends, News & More

Altimeter’s Top Digital Trends for 2019 – Brian Solis

Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….

Marketing In The Age Of Machine Learning

“Adviser brands represent a shift away from a traditional focus on top-of-the-funnel campaigns and marketing-centric metrics. There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. Customers are becoming more connected and mobile and as a result, more impatient and demanding.”

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