Customer Experience Trends for 2018
With all the discord and tension throughout the world Temkin Group believes that it’s a good time for all of us to refocus an what’s most important, our collective humanity.
With all the discord and tension throughout the world Temkin Group believes that it’s a good time for all of us to refocus an what’s most important, our collective humanity.
Artificial intelligence and machine learning will thoroughly infiltrate our lives this year, firms believe.
Internet of Things (IoT) demystified. IoT is the network of physical items, equipped with electronics, transducers such as sensors and actuators, connectivity and software to capture, filter and exchange data about themselves and their environment for various IoT use cases and business purposes.
Aaron Goldman, former colleague of me and chief marketing officer at 4C Insights, predicts that in 2018, we will stop labeling things “search” or “social” and just call them platforms. With this statement he points out that we should throw away the channel thinking and concentrate on audiences and experiences.
2017 was a year packed full of buzz-word. 2018 will be the year to sort out and set the course for the future. It’s about the gap bringing the right vision to road.
The age of customer centricity is here, and as experience increasingly becomes the biggest driver of digital transformation and marketing strategy, 2018 will be about moving the customer relationship to an even deeper and more dynamic level of personalised engagement.
2017 is running quickly to it‘s end… An amazing year with many impressions. Loved to see the blog growing, see you following and reading the post here and through the other channels like Twitter, LinkedIn or Xing. THANKS FOR FOLLOWING !
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget.
It’s been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about ‘data as the new oil’, and in their place are marketers actually talking about data science.
Interactive Content is the future of digital marketing. It keeps people on your site for longer and boosts the chance your content will go viral.