Digital Transformation Steps

What does Digital Transformation means for you? There are 1001 definitions out. The ones are looking more on the IT site and the others more on the business site. Let’s leave this buzzword out and have a look what to think about if you want to get “more digital”. Source: Video (German) Leading with OKR […]

E-Commerce Trends 2017 and Above

Communication will change and communication is what we need to do for e-commerce. We will see a move away from channel thinking. Channel in direction mobile vs. desktop, but also display vs. social vs. search vs. e-mail or others. In the past we did communication based on environment, then on interest and in future it […]

Marketplace: Live or die with Amazon

Amazon is the leading marketplace. Driven not only by price, more by a broad variety of services which makes it easy to use and find quickly what’s needed. Also getting products delivered is very quick. So does an E-Commerce player needs to sell his products trough Amazon? First let’s have a look into how to […]

(German Article) Offener Brief von Digitalchef Christian Meyer

First of all please excuse that this article is in German. It’s based on an open letter to the digital industry with a focus on german speaking region. — Christian Meyer ist Senior Media Manager Europe und Head of Digital bei der Theo Müller Gruppe. Sein offener Brief vom 1. September 2016 hat einige Gemüter erregt…und dies kurz vor dem wichtigsten Event in der Branche, der DMEXCO.

Personas and 1:1 Marketing

Personas are fictitious people and the typical user which holds important characteristics of your target group. The questions is, if we need  personas at a time everyone is talking about 1:1 marketing? Personas are a user model to describe a target group. Target groups are a set instrument since many years. Adobe is one of […]

Performance Marketing? What the hell is this?

Are you still confused if you listen to different people who all knows what “Performance Marketing” is and all talk about different things? Do you think then this is just another buzzword if you hear words like RTB, RTA, Performance Advertising, Programmatic Buying, etc.? Performance Marketing is nothing new, but it changed with the amount of […]

UX, the digital revolution?

A new buzz-word which is very old is coming up: UX or User Experience What does this means? What’s behind this and why has it a new importance? UX is originally coming from software development. Within the digital age it get a much more powerful importance. We need to differentiate between 2 things, on the […]

Customer Experience & Digital Transformation