I wrote much about vision, mission, values and strategy. The real transformation starts in many (smaller or bigger) projects. If we know what we want from a business point of view it’s time to start the transfer / implementation. Here it starts with thinking about data. Data about user and getting knowledge out of them are essential for every business in future.
Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?
Many buzzwords going around, two of them are Customer Experience and Customer Centric which had been on top of any digital marketing conference in 2016. There are many ideas and approaches I have listened. All of them are interesting and sometimes impressive. Two things I missed all the time: 1) Having the right vision Most […]
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]
Communication will change and communication is what we need to do for e-commerce. We will see a move away from channel thinking. Channel in direction mobile vs. desktop, but also display vs. social vs. search vs. e-mail or others. In the past we did communication based on environment, then on interest and in future it […]
What do you understand under IoT? I’m sure asking 100 people I will get a minimum of 100 answers. How can we sum it up? IoT is about these three main parts: New Products and Services Simplifying and shorten Processes (mainly driven by IT) Customer Experience Point one and three are directly connected. Winning within […]
Amazon is the leading marketplace. Driven not only by price, more by a broad variety of services which makes it easy to use and find quickly what’s needed. Also getting products delivered is very quick. So does an E-Commerce player needs to sell his products trough Amazon? First let’s have a look into how to […]
Day by day we read many articles about digital strategies, visions and so on…. This is theory! But how do you bring “Digital Transformation” to the road?
Are you still confused if you listen to different people who all knows what “Performance Marketing” is and all talk about different things? Do you think then this is just another buzzword if you hear words like RTB, RTA, Performance Advertising, Programmatic Buying, etc.? Performance Marketing is nothing new, but it changed with the amount of […]
Social is important. It is not just a channel…. you need to live it!
Don’t start Social without a strategy, clear goals and without time to focus on it. Keep an eye on it, have time and don’t let it run later by it’s own.
There are 3 steps… preparation, execution and optimization. This is always the same, doesn’t matter if it is for B2B or B2C.