Highlights

Start a Digital Transformation Project: Data

I wrote much about vision, mission, values and strategy. The real transformation starts in many (smaller or bigger) projects. If we know what we want from a business point of view it’s time to start the transfer / implementation. Here it starts with thinking about data. Data about user and getting knowledge out of them are essential for every business in future.

Communication 2025 (update)

Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?

The future of recommendations

We all know product recommendations based on what other user who have seen / bought the actual product have then looking for or bought. Amazon was the key player who used this kind of recommendations first. There are different SaaS solutions out which helps to  deliver this. There are also solutions out which do the […]

Customer Experience & Customer Centric

Many buzzwords going around, two of them are Customer Experience and Customer Centric which had been on top of any digital marketing conference in 2016. There are many ideas and approaches I have listened. All of them are interesting and sometimes impressive. Two things I missed all the time: 1) Having the right vision Most […]

Customer Experience & Digital Transformation