The change in communication, driven by digital, is giant. Marketing will not be what it is today. We will see a huge change and transformation. User are sad of advertsing following them for weeks. People looking for help instead od advertising. The marketer will be the trusted advisor
There is no single one best solution doing digital. My direction is performance driven. Performance can be so much. We are talking about advertising, branding, e-commerce, etc. At the end of the day it’s all about communication at the right time with the right message.
For a digital marketer conversion numbers are key. That’s how it is learned to control and steer business for many years. Do you think conversion numbers should be your focus in future? There are so many conversion numbers like: number of users average time a user spends on your website average order value etc. If […]
There a 3 pillars. You will find much about Marketing and Communication within this blog. Also there is a strong attention on IT, systems and data. In this blog post now I would like to focus on the third pillar… Change Management. This is, maybe, the most important pillar. Digital Transformation and IoT is changing […]
Stop talking about Marketing if you mean just Advertising …and think about Communication. This is everything like content, PR, social, advertising and much more. It’s user / customer centric. Advertising is you centric. It focus on selling your products to someone instead of being the trusted advisor for your target group who delivers what they […]
I wrote much about vision, mission, values and strategy. The real transformation starts in many (smaller or bigger) projects. If we know what we want from a business point of view it’s time to start the transfer / implementation. Here it starts with thinking about data. Data about user and getting knowledge out of them are essential for every business in future.
Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?
We all know product recommendations based on what other user who have seen / bought the actual product have then looking for or bought. Amazon was the key player who used this kind of recommendations first. There are different SaaS solutions out which helps to deliver this. There are also solutions out which do the […]
Many buzzwords going around, two of them are Customer Experience and Customer Centric which had been on top of any digital marketing conference in 2016. There are many ideas and approaches I have listened. All of them are interesting and sometimes impressive. Two things I missed all the time: 1) Having the right vision Most […]
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]