For a digital marketer conversion numbers are key. That’s how it is learned to control and steer business for many years. Do you think conversion numbers should be your focus in future? There are so many conversion numbers like: number of users average time a user spends on your website average order value etc. If […]
There a 3 pillars. You will find much about Marketing and Communication within this blog. Also there is a strong attention on IT, systems and data. In this blog post now I would like to focus on the third pillar… Change Management. This is, maybe, the most important pillar. Digital Transformation and IoT is changing […]
Stop talking about Marketing if you mean just Advertising …and think about Communication. This is everything like content, PR, social, advertising and much more. It’s user / customer centric. Advertising is you centric. It focus on selling your products to someone instead of being the trusted advisor for your target group who delivers what they […]
I wrote much about vision, mission, values and strategy. The real transformation starts in many (smaller or bigger) projects. If we know what we want from a business point of view it’s time to start the transfer / implementation. Here it starts with thinking about data. Data about user and getting knowledge out of them are essential for every business in future.
We will see a new Internet raising up, a peer-2-peer Internet of trust. This is not about web 2.0 or web 3.0, it’s a fundamental change. We can name it “Process Cloud” or just “Cloud 2.0”. Today data or software (SaaS) is within the cloud, with blockchain processes will be done in the cloud.
Everything is in change. Everyone is shouting out buzzwords like Digital Transformation, User Experience, Customer Centric, IoT and many other. We are talking about Performance Marketing, Data Driven Marketing and Social Media…. but do we really understand the big picture?
Many buzzwords going around, two of them are Customer Experience and Customer Centric which had been on top of any digital marketing conference in 2016. There are many ideas and approaches I have listened. All of them are interesting and sometimes impressive. Two things I missed all the time: 1) Having the right vision Most […]
Beginning of November 2016 Gartner published his Hype Cycle for Digital Marketing & Advertising, 2016. This gives a direction at which stage topics are in the market and how long they will take to reach productivity. Let’s have a look at some points which I think are important to have a look at. Customer Data […]
Communication will change and communication is what we need to do for e-commerce. We will see a move away from channel thinking. Channel in direction mobile vs. desktop, but also display vs. social vs. search vs. e-mail or others. In the past we did communication based on environment, then on interest and in future it […]
What do you understand under IoT? I’m sure asking 100 people I will get a minimum of 100 answers. How can we sum it up? IoT is about these three main parts: New Products and Services Simplifying and shorten Processes (mainly driven by IT) Customer Experience Point one and three are directly connected. Winning within […]