Social Media is so important for Customer Centric and Digital Transformation
Why is Social part of your Digital Transformation strategy? Why is Social so important? Social is the puls of your customer and much more….
CRM, Content and the Life…. the Customer
There is a huge change within marketing communication right now. Let’s draw a bow from a CRM, over a content and a communication strategy to a life strategy!
Integrated: Content Marketing, Native Advertising and Performance Marketing
Marketing has different disciplines like Online, PR, Brand, Performance…. and also different Channels like TV, Display, E-Mail, Search, etc. Marketers needs to bring the different data silos together and companies needs to merge the different disciplines and channels to only one… let’s name them “user-communication”.
Programmatic Advertising: DSP vs. DMP
Do I need both, a DSP (Demand Side platform) and a DMP (Data Management platform)? A question which is raising up more and more. Many marketers say yes… but it is a yes and no. If you want to do programmatic advertising you need a DSP to interact with the data exchange (ad-exchange and / or ad-networks)…
Goodvertising & Native Advertising
YES! We have new buzzwords to talk about. While Native Advertising isn’t that new, just newly hyped, Goodvertising is a relative new buzzword.
I’m sure you have heard of it, but do you know what it is?
Everything is in change…
Turn around… What do you see? Turn back and look forward. Are you open minded and really want to change things? Changing things for you and also things within your market?
Digital is always changing. If you do things like two or more years before and you are happy with the results ok, but there is such a huge potential within digital and the digital transformation / IoT. It requires change in all areas of operating. Digital Transformation is change in every pore of you, and your business. It’s about…
The Change in Media
Communication and interaction with clients, user, prospects, etc. is changing. Here are five important things brands and marketers should think about.
Postview tracking, cookie dropping and the customer journey… what’s next?
Do you know postview tracking? This was very popular within affiliate marketing and has lost his importance with the start of cookie dropping. It was used to pay the publisher with the first contact with a user within the customer journey and a defined time range. This kind of customer journey is describing the channel […]
Performance Advertising Simplified (update)
Confused by all these buzzwords within performance (programmatic) advertising? See this chart which hopefully simplifies all the bits and bytes and gives you an overview of the ecosystem.
The change of the marketer
The result of the change of interacting and communication with clients, prospects and / or user is a total different profile of a marketer in future. How communication could look like in 2025 you can see here. The marketer will be the trusted advisor who will not post advertising any more. He will post on […]
