There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice.
It is not the time for marketing as usual, it is time for communication!
This is the right time to help, win trust and build a great customer experience. So stay calm and adopt your business to stay healthy and save.
More business in times of Corona? The questions is…how? More telecommuting, more remote hiring capability, more distributed workforce vs HQ centric?
Present a consolidated view of customer experience metrics across the organization to achieve consistency and customer experience improvements.
The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.”
A few of us “marketing nerds” were recently engaged in a fascinating discussion on LinkedIn. It all started when one of our number was struggling to convince a client of the merits of investing in customer experience.
2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities – Brian Solis
A great view from Brian Solis on how Marketing and CX will look like in 2020.
Brian Solis shared his predictions for the annual, “2020 Small Business Marketing Trends Report.” Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms. Search and content are more important than ever…
Looking only on the interests, pains and needs of a customer isn’t enough. There is more, there is a company with their need of revenue. Can we bring both parties together?
It’s all about the brand at the end of the day. We see very strong brand guidelines within companies, but they crumble. Do they crumble because of the customer?