There are two sides to customer engagement and relationships that need your attention. There’s the experience customers have today of which they endure because it’s their only choice.
2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities – Brian Solis
A great view from Brian Solis on how Marketing and CX will look like in 2020.
Brian Solis shared his predictions for the annual, “2020 Small Business Marketing Trends Report.” Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms. Search and content are more important than ever…
Looking only on the interests, pains and needs of a customer isn’t enough. There is more, there is a company with their need of revenue. Can we bring both parties together?
It’s all about the brand at the end of the day. We see very strong brand guidelines within companies, but they crumble. Do they crumble because of the customer?
First of all it’s the mindset! We still build Customer Experience around the Brand and not vice versa. We can’t let go what we have learned for decades.
I have developed myself and it is now much more than Digital Marketing & Digital Transformation. The core is Customer Experience which is an online-, offline- and non-marketing topic. Change and Transformation are key elements beside Marketing. Marketing means the entire Communication and entire Interaction. So why naming this blog still Digital Marketing & Digital […]
We all know platforms like Amazon, Google, AirBnB or Facebook. What is making them successful and what can we learn from them?
We are in times where we are talking about the Customer Experience, but do we comply with the CX approach? Ask your self where you are at the following 5 topics.
Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth – Brian Solis
There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…